HDi’s customer and competitor insights provide powerful context for the wagamama business. The customer segmentation that HDi created for wagamama has informed the way that we’re building our business from noodlehq to kitchen, and our ability to track how we’re performing against competitors.

Laura Wood
Strategy Director

Darroch, Rob and the full team at HDi are a key partner of the Greene King insights team. Not only is their attitude spot on, their creative thinking on how to answer critical business questions with their data is invaluable. They have been crucial in helping us navigate the Covid pandemic and our exit from it.

Oliver Taylor
Head of Insight

The team at HDi provide us with meticulous business intelligence that enables us to understand each individual pub’s performance and its potential down to detailed customer spending versus competitors. They give us innovative solutions that dig deeper into data that presents a greater degree of understanding so we can maximise our pub opportunities and focus on developing the right offer and investments.

Clive Chesser

We’ve been working with HDi for a few years now and they’re a brilliant agency to work with, really pushing the boundaries of what’s possible from a data & insight perspective in the on trade. From providing insight on guest demographic profiles using their Hotspot data through to a variety of more bespoke projects, I’m always confident that I can throw big, juicy questions at the HDi team and they’ll rise to the challenge. HDi are a key agency partner for us – great people to work with, who really get the on trade and what it’s all about.

Mark Bentley
On Trade Category Controller

We asked HDi to help us with our location planning. I have found the data that HDi provide to be essential in helping us make decisions about how we grow our business. Knowing who buys, how often, where and when is incredible insight that you just can’t see anywhere else.

Andre Johnstone
Chief Growth Officer

Our Products & Services

At HDi, we provide peerless data insight to a wide range of partners across the UK hospitality sector and the at-home food and drink sector. We trace customer behaviour and local markets on a vast scale, accessing better data, creating better insight and delivering better results.

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